diff --git a/eleventy.config.js b/eleventy.config.js
index 61369c4..c5ae887 100644
--- a/eleventy.config.js
+++ b/eleventy.config.js
@@ -13,6 +13,8 @@ export default function (eleventyConfig) {
     return new Intl.NumberFormat(locale).format(value);
   });
 
+  eleventyConfig.addFilter("json", (value) => JSON.stringify(value));
+
   return {
     dir: {
       input: "src",
diff --git a/src/_includes/layouts/base.njk b/src/_includes/layouts/base.njk
index 66146af..650e389 100644
--- a/src/_includes/layouts/base.njk
+++ b/src/_includes/layouts/base.njk
@@ -5,6 +5,9 @@
   <meta name="viewport" content="width=device-width, initial-scale=1.0" />
   <title>{{ title or site.name }}</title>
   <meta name="description" content="{{ description or site.description }}" />
+  <meta name="robots" content="index, follow" />
+  <meta name="theme-color" content="#1d33d8" media="(prefers-color-scheme: light)" />
+  <meta name="theme-color" content="#0b1023" media="(prefers-color-scheme: dark)" />
   <link rel="canonical" href="{{ site.url }}/" />
   <link rel="icon" type="image/svg+xml" href="/assets/favicon.svg" />
   <link rel="icon" type="image/png" sizes="512x512" href="/assets/isotipo-y-organica-preview.png" />
@@ -17,6 +20,7 @@
   <meta property="og:title" content="{{ title or site.name }}" />
   <meta property="og:description" content="{{ description or site.description }}" />
   <meta property="og:image" content="{{ site.url }}/assets/og-image.png" />
+  <meta property="og:image:type" content="image/png" />
   <meta property="og:image:width" content="1200" />
   <meta property="og:image:height" content="630" />
   <meta property="og:image:alt" content="{{ site.name }}" />
@@ -27,6 +31,9 @@
   <meta name="twitter:title" content="{{ title or site.name }}" />
   <meta name="twitter:description" content="{{ description or site.description }}" />
   <meta name="twitter:image" content="{{ site.url }}/assets/og-image.png" />
+  <meta name="twitter:url" content="{{ site.url }}/" />
+
+  {% include "partials/seo-schema.njk" %}
   <script>
     if (localStorage.getItem('theme') === 'dark' || (!localStorage.getItem('theme') && window.matchMedia('(prefers-color-scheme: dark)').matches)) {
       document.documentElement.classList.add('dark');
diff --git a/src/_includes/partials/faq.njk b/src/_includes/partials/faq.njk
index 69172f4..5a83ed8 100644
--- a/src/_includes/partials/faq.njk
+++ b/src/_includes/partials/faq.njk
@@ -10,7 +10,7 @@
   <div class="mt-10 space-y-4">
     <details class="group rounded-2xl border border-slate-200 bg-white p-6 shadow-sm open:shadow-md dark:border-slate-800 dark:bg-slate-900">
       <summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-bold focus:outline-none focus-visible:ring-2 focus-visible:ring-brand-500 focus-visible:ring-offset-2 dark:focus-visible:ring-offset-slate-950 [&::-webkit-details-marker]:hidden">
-        ¿Para quién es Gruperly?
+        <h3 class="text-base font-bold">¿Para quién es Gruperly?</h3>
         <svg class="h-5 w-5 shrink-0 text-brand-500 transition-transform group-open:rotate-45" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M12 5v14M5 12h14" /></svg>
       </summary>
       <p class="mt-3 text-sm leading-relaxed text-slate-600 dark:text-slate-400">
@@ -20,7 +20,7 @@
 
     <details class="group rounded-2xl border border-slate-200 bg-white p-6 shadow-sm open:shadow-md dark:border-slate-800 dark:bg-slate-900">
       <summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-bold focus:outline-none focus-visible:ring-2 focus-visible:ring-brand-500 focus-visible:ring-offset-2 dark:focus-visible:ring-offset-slate-950 [&::-webkit-details-marker]:hidden">
-        ¿Cómo creo mi primer grupo?
+        <h3 class="text-base font-bold">¿Cómo creo mi primer grupo?</h3>
         <svg class="h-5 w-5 shrink-0 text-brand-500 transition-transform group-open:rotate-45" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M12 5v14M5 12h14" /></svg>
       </summary>
       <p class="mt-3 text-sm leading-relaxed text-slate-600 dark:text-slate-400">
@@ -30,7 +30,7 @@
 
     <details class="group rounded-2xl border border-slate-200 bg-white p-6 shadow-sm open:shadow-md dark:border-slate-800 dark:bg-slate-900">
       <summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-bold focus:outline-none focus-visible:ring-2 focus-visible:ring-brand-500 focus-visible:ring-offset-2 dark:focus-visible:ring-offset-slate-950 [&::-webkit-details-marker]:hidden">
-        ¿Cómo incorporo participantes?
+        <h3 class="text-base font-bold">¿Cómo incorporo participantes?</h3>
         <svg class="h-5 w-5 shrink-0 text-brand-500 transition-transform group-open:rotate-45" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M12 5v14M5 12h14" /></svg>
       </summary>
       <p class="mt-3 text-sm leading-relaxed text-slate-600 dark:text-slate-400">
@@ -40,7 +40,7 @@
 
     <details class="group rounded-2xl border border-slate-200 bg-white p-6 shadow-sm open:shadow-md dark:border-slate-800 dark:bg-slate-900">
       <summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-bold focus:outline-none focus-visible:ring-2 focus-visible:ring-brand-500 focus-visible:ring-offset-2 dark:focus-visible:ring-offset-slate-950 [&::-webkit-details-marker]:hidden">
-        ¿Cómo se cobra a los participantes?
+        <h3 class="text-base font-bold">¿Cómo se cobra a los participantes?</h3>
         <svg class="h-5 w-5 shrink-0 text-brand-500 transition-transform group-open:rotate-45" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M12 5v14M5 12h14" /></svg>
       </summary>
       <p class="mt-3 text-sm leading-relaxed text-slate-600 dark:text-slate-400">
@@ -50,7 +50,7 @@
 
     <details class="group rounded-2xl border border-slate-200 bg-white p-6 shadow-sm open:shadow-md dark:border-slate-800 dark:bg-slate-900">
       <summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-bold focus:outline-none focus-visible:ring-2 focus-visible:ring-brand-500 focus-visible:ring-offset-2 dark:focus-visible:ring-offset-slate-950 [&::-webkit-details-marker]:hidden">
-        ¿Qué diferencia hay entre actividades recurrentes y eventos especiales?
+        <h3 class="text-base font-bold">¿Qué diferencia hay entre actividades recurrentes y eventos especiales?</h3>
         <svg class="h-5 w-5 shrink-0 text-brand-500 transition-transform group-open:rotate-45" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M12 5v14M5 12h14" /></svg>
       </summary>
       <p class="mt-3 text-sm leading-relaxed text-slate-600 dark:text-slate-400">
@@ -60,7 +60,7 @@
 
     <details class="group rounded-2xl border border-slate-200 bg-white p-6 shadow-sm open:shadow-md dark:border-slate-800 dark:bg-slate-900">
       <summary class="flex cursor-pointer list-none items-center justify-between gap-4 text-base font-bold focus:outline-none focus-visible:ring-2 focus-visible:ring-brand-500 focus-visible:ring-offset-2 dark:focus-visible:ring-offset-slate-950 [&::-webkit-details-marker]:hidden">
-        ¿Necesito una cuenta para usar Gruperly?
+        <h3 class="text-base font-bold">¿Necesito una cuenta para usar Gruperly?</h3>
         <svg class="h-5 w-5 shrink-0 text-brand-500 transition-transform group-open:rotate-45" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M12 5v14M5 12h14" /></svg>
       </summary>
       <p class="mt-3 text-sm leading-relaxed text-slate-600 dark:text-slate-400">
diff --git a/src/_includes/partials/seo-schema.njk b/src/_includes/partials/seo-schema.njk
new file mode 100644
index 0000000..86487c4
--- /dev/null
+++ b/src/_includes/partials/seo-schema.njk
@@ -0,0 +1,101 @@
+<script type="application/ld+json">
+{
+  "@context": "https://schema.org",
+  "@graph": [
+    {
+      "@type": "Organization",
+      "@id": "{{ site.url }}/#organization",
+      "name": "{{ site.name }}",
+      "url": "{{ site.url }}/",
+      "logo": {
+        "@type": "ImageObject",
+        "url": "{{ site.url }}/assets/logotipo-y-organica.svg"
+      },
+      "sameAs": []
+    },
+    {
+      "@type": "WebSite",
+      "@id": "{{ site.url }}/#website",
+      "url": "{{ site.url }}/",
+      "name": "{{ site.name }}",
+      "publisher": { "@id": "{{ site.url }}/#organization" },
+      "inLanguage": "es-AR"
+    },
+    {
+      "@type": "SoftwareApplication",
+      "@id": "{{ site.url }}/#software",
+      "name": "{{ site.name }}",
+      "applicationCategory": "BusinessApplication",
+      "operatingSystem": "Web",
+      "url": "{{ site.url }}/",
+      "description": {{ (description or site.description) | json | safe }},
+      "inLanguage": "es-AR",
+      "offers": [
+        {% for plan in pricing.plans %}
+        {
+          "@type": "Offer",
+          "name": "{{ plan.name }}",
+          "price": "{{ plan.price.usd }}",
+          "priceCurrency": "USD",
+          "description": {{ plan.tagline | json | safe }}
+        }{% if not loop.last %},{% endif %}
+        {% endfor %}
+      ]
+    },
+    {
+      "@type": "FAQPage",
+      "@id": "{{ site.url }}/#faq",
+      "mainEntity": [
+        {
+          "@type": "Question",
+          "name": "¿Para quién es Gruperly?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Para profesionales que trabajan con grupos de personas: profesores, personal trainers, instructores y perfiles similares que necesitan organizar grupos, participantes y cobros."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "¿Cómo creo mi primer grupo?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Creás tu cuenta y definís el nombre del grupo, los días y el horario de las clases, el cupo máximo, el precio y el tipo de cobro (mensual o por clase). Después siempre podés editarlo."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "¿Cómo incorporo participantes?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Registrás a cada participante en el grupo donde participa con sus datos de contacto. Gruperly guarda esa información y sus cobros por grupo."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "¿Cómo se cobra a los participantes?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Por grupo definís un precio, un tipo de cobro (mensual o por clase) y un día de vencimiento. Cada cobro queda con un estado claro: al día, pendiente o atrasado."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "¿Qué diferencia hay entre actividades recurrentes y eventos especiales?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Las actividades recurrentes son las clases habituales de un grupo, con días y horarios repetidos. Los eventos especiales son workshops, talleres o encuentros puntuales, separados de las clases recurrentes."
+          }
+        },
+        {
+          "@type": "Question",
+          "name": "¿Necesito una cuenta para usar Gruperly?",
+          "acceptedAnswer": {
+            "@type": "Answer",
+            "text": "Sí. Creás una cuenta con tu nombre, email y contraseña, y confirmás tu email desde el enlace de verificación."
+          }
+        }
+      ]
+    }
+  ]
+}
+</script>
\ No newline at end of file
diff --git a/src/robots.txt.njk b/src/robots.txt.njk
new file mode 100644
index 0000000..7b2c74b
--- /dev/null
+++ b/src/robots.txt.njk
@@ -0,0 +1,7 @@
+---
+permalink: /robots.txt
+---
+User-agent: *
+Allow: /
+
+Sitemap: {{ site.url }}/sitemap.xml
diff --git a/src/sitemap.xml.njk b/src/sitemap.xml.njk
new file mode 100644
index 0000000..eaa1c85
--- /dev/null
+++ b/src/sitemap.xml.njk
@@ -0,0 +1,11 @@
+---
+permalink: /sitemap.xml
+---
+<?xml version="1.0" encoding="UTF-8"?>
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
+  <url>
+    <loc>{{ site.url }}/</loc>
+    <changefreq>monthly</changefreq>
+    <priority>1.0</priority>
+  </url>
+</urlset>
\ No newline at end of file