diff --git a/eleventy.config.js b/eleventy.config.js
index d1629bf..61369c4 100644
--- a/eleventy.config.js
+++ b/eleventy.config.js
@@ -5,6 +5,9 @@ export default function (eleventyConfig) {
     host: "0.0.0.0",
   });
 
+  // Copia los assets estáticos (logotipo, isotipo, favicon) a dist/assets.
+  eleventyConfig.addPassthroughCopy("src/assets");
+
   eleventyConfig.addFilter("formatPrice", (value, currency) => {
     const locale = currency === "ars" ? "es-AR" : "en-US";
     return new Intl.NumberFormat(locale).format(value);
diff --git a/src/_includes/layouts/base.njk b/src/_includes/layouts/base.njk
index 59bdd6a..65b4e70 100644
--- a/src/_includes/layouts/base.njk
+++ b/src/_includes/layouts/base.njk
@@ -5,6 +5,9 @@
   <meta name="viewport" content="width=device-width, initial-scale=1.0" />
   <title>{{ title or site.name }}</title>
   <meta name="description" content="{{ description or site.description }}" />
+  <link rel="icon" type="image/svg+xml" href="/assets/favicon.svg" />
+  <link rel="icon" type="image/png" sizes="512x512" href="/assets/isotipo-y-organica-preview.png" />
+  <link rel="apple-touch-icon" href="/assets/isotipo-y-organica-preview.png" />
   <script>
     if (localStorage.getItem('theme') === 'dark' || (!localStorage.getItem('theme') && window.matchMedia('(prefers-color-scheme: dark)').matches)) {
       document.documentElement.classList.add('dark');
diff --git a/src/_includes/partials/demo.njk b/src/_includes/partials/demo.njk
index 99d9fbc..fec730b 100644
--- a/src/_includes/partials/demo.njk
+++ b/src/_includes/partials/demo.njk
@@ -31,9 +31,8 @@
         <!-- Sidebar (desktop) -->
         <div class="hidden space-y-1 rounded-xl bg-slate-50 p-4 ring-1 ring-slate-200 dark:bg-slate-800/60 dark:ring-slate-700 lg:block">
           <div class="mb-3 flex items-center gap-2">
-            <span class="inline-flex h-7 w-7 items-center justify-center rounded-lg bg-brand-600 text-white">
-              <svg class="h-4 w-4" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2" /><circle cx="9" cy="7" r="4" /><path d="M23 21v-2a4 4 0 0 0-3-3.87" /><path d="M16 3.13a4 4 0 0 1 0 7.75" /></svg>
-            </span>
+            <img src="/assets/isotipo-y-organica.svg" alt="{{ site.name }}" class="h-7 w-7 dark:hidden" width="32" height="32" />
+            <img src="/assets/isotipo-y-organica-oscuro.svg" alt="" class="hidden h-7 w-7 dark:block" width="32" height="32" />
             <span class="text-sm font-bold">Estudio Vinyasa</span>
           </div>
           <div class="flex items-center gap-2 rounded-lg bg-brand-600/10 px-3 py-2 text-xs font-semibold text-brand-700 dark:bg-brand-500/15 dark:text-brand-300">
diff --git a/src/_includes/partials/footer.njk b/src/_includes/partials/footer.njk
index 6d9a4c4..ced797a 100644
--- a/src/_includes/partials/footer.njk
+++ b/src/_includes/partials/footer.njk
@@ -3,11 +3,9 @@
     <div class="grid gap-10 md:grid-cols-3">
       <!-- Brand -->
       <div class="md:col-span-2">
-        <a href="/" class="flex items-center gap-2.5" aria-label="{{ site.name }} — inicio">
-          <span class="inline-flex h-9 w-9 items-center justify-center rounded-xl bg-gradient-to-br from-brand-500 to-brand-700 text-white shadow-lg shadow-brand-500/30">
-            <svg class="h-5 w-5" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2" /><circle cx="9" cy="7" r="4" /><path d="M23 21v-2a4 4 0 0 0-3-3.87" /><path d="M16 3.13a4 4 0 0 1 0 7.75" /></svg>
-          </span>
-          <span class="text-xl font-extrabold tracking-tight">{{ site.name }}</span>
+        <a href="/" class="inline-flex items-center" aria-label="{{ site.name }} — inicio">
+          <img src="/assets/logotipo-y-organica.svg" alt="{{ site.name }}" class="h-8 w-auto dark:hidden" width="252" height="83" />
+          <img src="/assets/logotipo-y-organica-oscuro.svg" alt="" class="hidden h-8 w-auto dark:block" width="252" height="83" />
         </a>
         <p class="mt-4 max-w-md text-sm leading-relaxed text-slate-600 dark:text-slate-400">Tus grupos, clases y participantes, en un solo lugar. Organizá actividades recurrentes, eventos especiales y cobros con Gruperly.</p>
       </div>
diff --git a/src/_includes/partials/header.njk b/src/_includes/partials/header.njk
index 1015d43..c100a01 100644
--- a/src/_includes/partials/header.njk
+++ b/src/_includes/partials/header.njk
@@ -1,16 +1,9 @@
 <header class="sticky top-0 z-50 border-b border-slate-200/70 bg-white/80 backdrop-blur-lg dark:border-slate-800 dark:bg-slate-950/80">
   <nav class="mx-auto flex h-16 max-w-7xl items-center justify-between px-4 sm:px-6 lg:px-8" aria-label="Navegación principal">
     <!-- Logo -->
-    <a href="/" class="flex items-center gap-2.5" aria-label="{{ site.name }} — inicio">
-      <span class="inline-flex h-9 w-9 items-center justify-center rounded-xl bg-gradient-to-br from-brand-500 to-brand-700 text-white shadow-lg shadow-brand-500/30">
-        <svg class="h-5 w-5" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true">
-          <path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2" />
-          <circle cx="9" cy="7" r="4" />
-          <path d="M23 21v-2a4 4 0 0 0-3-3.87" />
-          <path d="M16 3.13a4 4 0 0 1 0 7.75" />
-        </svg>
-      </span>
-      <span class="text-xl font-extrabold tracking-tight">{{ site.name }}</span>
+    <a href="/" class="flex items-center" aria-label="{{ site.name }} — inicio">
+      <img src="/assets/logotipo-y-organica.svg" alt="{{ site.name }}" class="h-8 w-auto dark:hidden" width="252" height="83" />
+      <img src="/assets/logotipo-y-organica-oscuro.svg" alt="" class="hidden h-8 w-auto dark:block" width="252" height="83" />
     </a>
 
     <!-- Desktop links -->
diff --git a/src/assets/favicon.svg b/src/assets/favicon.svg
new file mode 100644
index 0000000..56d29ed
--- /dev/null
+++ b/src/assets/favicon.svg
@@ -0,0 +1,12 @@
+<svg xmlns="http://www.w3.org/2000/svg" width="256" height="256" viewBox="718.5 93 144 144">
+  <title>Gruperly</title>
+  <style>
+    .branch { fill: #171D54; }
+    .diag { fill: #93B4FD; }
+    @media (prefers-color-scheme: dark) {
+      .branch { fill: #EEF4FF; }
+    }
+  </style>
+  <path class="branch" d="M755 111 H767.4 Q771.3 111 772.6 114.8 C776.5 126.2 781.3 137.6 787.6 148.9 Q789.2 151.9 785.8 152.5 C781.9 153.2 777.8 153.4 774 152.9 Q770.2 152.4 768.5 149 C762.9 138 757.9 126.7 753.1 115.3 Q751.3 111 755 111 Z"/>
+  <path class="diag" d="M812.5 111 H824.4 Q828.8 111 827.2 115.1 C817.2 140.2 807.3 167 796.4 194.6 C790.1 210.7 783.2 219 767.2 219 C764.2 219 761.5 218.7 759 218.2 Q756.6 217.7 757 214.7 L758 205.1 Q758.3 202.4 761.1 203 C763.1 203.5 765.2 203.9 767 203.9 C774.9 203.9 778 198.7 781.6 189.4 C791.9 162.5 800.1 138.1 808.4 114 Q809.5 111 812.5 111 Z"/>
+</svg>
\ No newline at end of file
diff --git a/src/assets/isotipo-y-organica-oscuro.svg b/src/assets/isotipo-y-organica-oscuro.svg
new file mode 100644
index 0000000..1ac5bc2
--- /dev/null
+++ b/src/assets/isotipo-y-organica-oscuro.svg
@@ -0,0 +1,6 @@
+<svg xmlns="http://www.w3.org/2000/svg" width="256" height="256" viewBox="718.5 93 144 144">
+  <title>Gruperly — isotipo y orgánica</title>
+  <desc>Y orgánica con rama corta blanco azulado #EEF4FF y diagonal larga celeste #93B4FD, separadas, sobre fondo transparente.</desc>
+  <path fill="#EEF4FF" d="M755 111 H767.4 Q771.3 111 772.6 114.8 C776.5 126.2 781.3 137.6 787.6 148.9 Q789.2 151.9 785.8 152.5 C781.9 153.2 777.8 153.4 774 152.9 Q770.2 152.4 768.5 149 C762.9 138 757.9 126.7 753.1 115.3 Q751.3 111 755 111 Z"/>
+  <path fill="#93B4FD" d="M812.5 111 H824.4 Q828.8 111 827.2 115.1 C817.2 140.2 807.3 167 796.4 194.6 C790.1 210.7 783.2 219 767.2 219 C764.2 219 761.5 218.7 759 218.2 Q756.6 217.7 757 214.7 L758 205.1 Q758.3 202.4 761.1 203 C763.1 203.5 765.2 203.9 767 203.9 C774.9 203.9 778 198.7 781.6 189.4 C791.9 162.5 800.1 138.1 808.4 114 Q809.5 111 812.5 111 Z"/>
+</svg>
\ No newline at end of file
diff --git a/src/assets/isotipo-y-organica-preview.png b/src/assets/isotipo-y-organica-preview.png
new file mode 100644
index 0000000..9817109
Binary files /dev/null and b/src/assets/isotipo-y-organica-preview.png differ
diff --git a/src/assets/isotipo-y-organica.svg b/src/assets/isotipo-y-organica.svg
new file mode 100644
index 0000000..a7f9dcd
--- /dev/null
+++ b/src/assets/isotipo-y-organica.svg
@@ -0,0 +1,6 @@
+<svg xmlns="http://www.w3.org/2000/svg" width="256" height="256" viewBox="718.5 93 144 144">
+  <title>Gruperly — isotipo y orgánica</title>
+  <desc>Y orgánica con rama corta azul noche #171D54 y diagonal larga celeste #93B4FD, separadas, sobre fondo transparente.</desc>
+  <path fill="#171D54" d="M755 111 H767.4 Q771.3 111 772.6 114.8 C776.5 126.2 781.3 137.6 787.6 148.9 Q789.2 151.9 785.8 152.5 C781.9 153.2 777.8 153.4 774 152.9 Q770.2 152.4 768.5 149 C762.9 138 757.9 126.7 753.1 115.3 Q751.3 111 755 111 Z"/>
+  <path fill="#93B4FD" d="M812.5 111 H824.4 Q828.8 111 827.2 115.1 C817.2 140.2 807.3 167 796.4 194.6 C790.1 210.7 783.2 219 767.2 219 C764.2 219 761.5 218.7 759 218.2 Q756.6 217.7 757 214.7 L758 205.1 Q758.3 202.4 761.1 203 C763.1 203.5 765.2 203.9 767 203.9 C774.9 203.9 778 198.7 781.6 189.4 C791.9 162.5 800.1 138.1 808.4 114 Q809.5 111 812.5 111 Z"/>
+</svg>
\ No newline at end of file
diff --git a/src/assets/logotipo-y-organica-oscuro.svg b/src/assets/logotipo-y-organica-oscuro.svg
new file mode 100644
index 0000000..2335bda
--- /dev/null
+++ b/src/assets/logotipo-y-organica-oscuro.svg
@@ -0,0 +1,7 @@
+<svg xmlns="http://www.w3.org/2000/svg" width="624" height="206" viewBox="250 42 624 206">
+<title>Gruperly — y orgánica bicolor</title>
+<desc>Rama corta azul noche y diagonal larga celeste, separadas, con curvas suaves y terminales redondeados.</desc>
+<path fill="#EEF4FF" d="m 358,111 v 65.55 q 0,9.75 -2.4,17.55 -2.4,7.95 -7.5,13.35 -4.95,5.55 -12.6,8.55 -7.65,3 -18.15,3 -4.35,0 -9.3,-0.75 -4.8,-0.75 -9.6,-2.25 -4.65,-1.5 -9,-3.75 -4.35,-2.25 -7.8,-5.1 L 292,193.2 q 5.25,4.95 11.85,7.5 6.6,2.7 13.35,2.7 6.45,0 10.8,-1.95 4.5,-1.8 7.05,-5.1 2.7,-3.3 3.75,-7.8 1.2,-4.5 1.2,-9.9 v -5.25 h -0.3 q -3.9,5.25 -10.05,8.1 -6,2.7 -13.5,2.7 -8.1,0 -14.7,-3 -6.6,-3 -11.25,-8.1 -4.5,-5.1 -7.05,-11.85 -2.55,-6.9 -2.55,-14.55 0,-7.8 2.4,-14.7 2.55,-6.9 7.05,-12 4.65,-5.1 11.1,-8.1 6.6,-3 14.7,-3 7.65,0 14.25,3.15 6.6,3.15 10.5,9.75 h 0.3 V 111 Z m -38.4,12.6 q -4.95,0 -8.85,1.8 -3.75,1.8 -6.45,4.95 -2.55,3 -4.05,7.2 -1.35,4.2 -1.35,9 0,4.35 1.35,8.4 1.5,4.05 4.05,7.35 2.7,3.15 6.45,5.1 3.9,1.95 8.7,1.95 4.95,0 8.85,-1.8 4.05,-1.95 6.75,-5.1 2.85,-3.15 4.35,-7.2 1.5,-4.2 1.5,-8.7 0,-4.65 -1.5,-8.85 -1.5,-4.2 -4.35,-7.35 -2.7,-3.15 -6.6,-4.95 -3.9,-1.8 -8.85,-1.8 z m 55,-12.6 h 17.25 v 12 h 0.3 q 3,-6.3 8.4,-10.2 5.4,-3.9 12.6,-3.9 1.05,0 2.25,0.15 1.2,0 2.1,0.3 v 16.5 q -1.8,-0.45 -3.15,-0.6 -1.2,-0.15 -2.4,-0.15 -6.15,0 -9.9,2.25 -3.75,2.25 -5.85,5.4 -2.1,3.15 -2.85,6.45 -0.75,3.3 -0.75,5.25 V 183 h -18 z m 115.30004,72 h -17.1 v -11.55 h -0.3 q -2.4,5.4 -8.4,9.6 -5.85,4.05 -13.95,4.05 -7.05,0 -12.15,-2.4 -4.95,-2.55 -8.25,-6.6 -3.15,-4.05 -4.65,-9.3 -1.5,-5.25 -1.5,-10.8 v -45 h 18 v 39.9 q 0,3.15 0.45,6.6 0.45,3.45 1.95,6.3 1.5,2.7 4.05,4.5 2.7,1.8 7.05,1.8 4.2,0 7.35,-1.65 3.3,-1.8 5.25,-4.5 2.1,-2.7 3.15,-6.15 1.05,-3.6 1.05,-7.2 V 111 h 18 z m 33.85011,-72 v 10.05 h 0.45 q 1.35,-2.1 3.45,-4.2 2.25,-2.25 5.4,-3.9 3.15,-1.8 7.05,-2.85 4.05,-1.2 9,-1.2 7.65,0 14.1,3 6.45,2.85 11.1,7.95 4.65,5.1 7.2,12 2.55,6.9 2.55,14.85 0,7.95 -2.55,15 -2.4,6.9 -7.05,12.15 -4.5,5.1 -11.1,8.25 -6.45,3 -14.7,3 -7.65,0 -14.1,-3.15 -6.3,-3.15 -9.75,-8.55 h -0.3 V 219 h -18 V 111 Z m 42,35.7 q 0,-4.2 -1.35,-8.25 -1.2,-4.2 -3.75,-7.5 -2.55,-3.3 -6.45,-5.25 -3.9,-2.1 -9.15,-2.1 -4.95,0 -8.85,2.1 -3.9,2.1 -6.75,5.4 -2.7,3.3 -4.2,7.5 -1.35,4.2 -1.35,8.4 0,4.2 1.35,8.4 1.5,4.05 4.2,7.35 2.85,3.3 6.75,5.4 3.9,1.95 8.85,1.95 5.25,0 9.15,-2.1 3.9,-2.1 6.45,-5.4 2.55,-3.3 3.75,-7.5 1.35,-4.2 1.35,-8.4 z m 81.3999,-6.9 q 0,-3.45 -1.05,-6.6 -0.9,-3.15 -3,-5.55 -2.1,-2.4 -5.4,-3.75 -3.15,-1.5 -7.5,-1.5 -8.1,0 -13.8,4.95 -5.55,4.8 -6.15,12.45 z m 18,8.1 q 0,1.2 0,2.4 0,1.2 -0.15,2.4 h -54.75 q 0.3,3.9 1.95,7.2 1.8,3.15 4.65,5.55 2.85,2.25 6.45,3.6 3.6,1.35 7.5,1.35 6.75,0 11.4,-2.4 4.65,-2.55 7.65,-6.9 l 12,9.6 q -10.65,14.4 -30.9,14.4 -8.4,0 -15.45,-2.55 -7.05,-2.7 -12.3,-7.5 -5.1,-4.8 -8.1,-11.7 -2.85,-7.05 -2.85,-15.9 0,-8.7 2.85,-15.75 3,-7.2 8.1,-12.15 5.1,-5.1 12,-7.8 7.05,-2.85 15.15,-2.85 7.5,0 13.8,2.55 6.45,2.4 11.1,7.35 4.65,4.8 7.2,12.15 2.7,7.2 2.7,16.95 z M 677.54997,111 h 17.25 v 12 h 0.3 q 3,-6.3 8.4,-10.2 5.4,-3.9 12.6,-3.9 1.05,0 2.25,0.15 1.2,0 2.1,0.3 v 16.5 q -1.8,-0.45 -3.15,-0.6 -1.2,-0.15 -2.4,-0.15 -6.15,0 -9.9,2.25 -3.75,2.25 -5.85,5.4 -2.1,3.15 -2.85,6.45 -0.75,3.3 -0.75,5.25 V 183 h -18 z m 49.90007,-41.4 h 18 V 183 h -18 z"/>
+<path fill="#EEF4FF" d="M755 111 H767.4 Q771.3 111 772.6 114.8 C776.5 126.2 781.3 137.6 787.6 148.9 Q789.2 151.9 785.8 152.5 C781.9 153.2 777.8 153.4 774 152.9 Q770.2 152.4 768.5 149 C762.9 138 757.9 126.7 753.1 115.3 Q751.3 111 755 111 Z"/>
+<path fill="#93B4FD" d="M812.5 111 H824.4 Q828.8 111 827.2 115.1 C817.2 140.2 807.3 167 796.4 194.6 C790.1 210.7 783.2 219 767.2 219 C764.2 219 761.5 218.7 759 218.2 Q756.6 217.7 757 214.7 L758 205.1 Q758.3 202.4 761.1 203 C763.1 203.5 765.2 203.9 767 203.9 C774.9 203.9 778 198.7 781.6 189.4 C791.9 162.5 800.1 138.1 808.4 114 Q809.5 111 812.5 111 Z"/>
+</svg>
\ No newline at end of file
diff --git a/src/assets/logotipo-y-organica.svg b/src/assets/logotipo-y-organica.svg
new file mode 100644
index 0000000..5a4f989
--- /dev/null
+++ b/src/assets/logotipo-y-organica.svg
@@ -0,0 +1,7 @@
+<svg xmlns="http://www.w3.org/2000/svg" width="624" height="206" viewBox="250 42 624 206">
+<title>Gruperly — y orgánica bicolor</title>
+<desc>Rama corta azul noche y diagonal larga celeste, separadas, con curvas suaves y terminales redondeados.</desc>
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