diff --git a/apps/backend/.gitignore b/apps/backend/.gitignore
index 5697a92..ff1d15a 100644
--- a/apps/backend/.gitignore
+++ b/apps/backend/.gitignore
@@ -1,3 +1,6 @@
 # deps
 node_modules/
-prisma.config.prod.ts
\ No newline at end of file
+prisma.config.prod.ts
+
+# build output
+dist/
\ No newline at end of file
diff --git a/apps/backend/prisma/plans.seed-data.ts b/apps/backend/prisma/plans.seed-data.ts
index 5660c11..242bf38 100644
--- a/apps/backend/prisma/plans.seed-data.ts
+++ b/apps/backend/prisma/plans.seed-data.ts
@@ -4,7 +4,7 @@ export const planSeeds = [
     name: 'Basic',
     price: '49.00',
     rules: {
-      version: 'v1',
+      version: 'v2',
       limits: {
         maxCourts: 2,
         maxBookingsPerDay: 80,
@@ -22,6 +22,11 @@ export const planSeeds = [
         advancedReports: false,
         whatsappReminders: false,
       },
+      pricing: {
+        overrides: {
+          AR: { amount: 14999, currency: 'ARS' },
+        },
+      },
     },
   },
   {
@@ -29,7 +34,7 @@ export const planSeeds = [
     name: 'Advanced',
     price: '99.00',
     rules: {
-      version: 'v1',
+      version: 'v2',
       limits: {
         maxCourts: 5,
         maxBookingsPerDay: 220,
@@ -47,6 +52,11 @@ export const planSeeds = [
         advancedReports: true,
         whatsappReminders: true,
       },
+      pricing: {
+        overrides: {
+          AR: { amount: 29999, currency: 'ARS' },
+        },
+      },
     },
   },
   {
@@ -54,7 +64,7 @@ export const planSeeds = [
     name: 'Enterprise',
     price: '199.00',
     rules: {
-      version: 'v1',
+      version: 'v2',
       limits: {
         maxCourts: 20,
         maxBookingsPerDay: 2000,
@@ -72,6 +82,11 @@ export const planSeeds = [
         advancedReports: true,
         whatsappReminders: true,
       },
+      pricing: {
+        overrides: {
+          AR: { amount: 59999, currency: 'ARS' },
+        },
+      },
     },
   },
 ] as const;
diff --git a/apps/backend/src/modules/plan/handlers/list-plans.handler.ts b/apps/backend/src/modules/plan/handlers/list-plans.handler.ts
index de5d328..fe2738b 100644
--- a/apps/backend/src/modules/plan/handlers/list-plans.handler.ts
+++ b/apps/backend/src/modules/plan/handlers/list-plans.handler.ts
@@ -1,4 +1,6 @@
+import { fetchGeoInfo } from '@/lib/geoip';
 import { db } from '@/lib/prisma';
+import { resolvePlanPrice } from '@/modules/plan/services/plan-pricing.service';
 import { parsePlanRules } from '@/modules/plan/services/plan-rules.service';
 import type { AppContext } from '@/types/hono';
 
@@ -9,13 +11,26 @@ export async function listPlansHandler(c: AppContext) {
     },
   });
 
+  const countryParam = c.req.query('country');
+  let countryCode: string | undefined;
+
+  if (countryParam) {
+    countryCode = countryParam;
+  } else {
+    const ip = c.req.header('x-forwarded-for')?.split(',')[0]?.trim() || '127.0.0.1';
+    const geo = await fetchGeoInfo(ip);
+    countryCode = geo?.countryCode || undefined;
+  }
+
   return c.json(
     plans.map((plan) => {
       const rules = parsePlanRules(plan.rules);
+      const resolved = resolvePlanPrice(Number(plan.price), rules, countryCode);
       return {
         code: plan.code,
         name: plan.name,
-        price: Number(plan.price),
+        price: resolved.amount,
+        currency: resolved.currency,
         features: rules.features,
         limits: rules.limits,
       };
diff --git a/apps/backend/src/modules/plan/services/plan-pricing.service.ts b/apps/backend/src/modules/plan/services/plan-pricing.service.ts
new file mode 100644
index 0000000..965a109
--- /dev/null
+++ b/apps/backend/src/modules/plan/services/plan-pricing.service.ts
@@ -0,0 +1,25 @@
+import type { PlanRules } from '@repo/api-contract';
+
+export type PlanPrice = {
+  amount: number;
+  currency: string;
+};
+
+export function resolvePlanPrice(
+  defaultPrice: number,
+  rules: PlanRules,
+  countryCode?: string
+): PlanPrice {
+  if (!countryCode) {
+    return { amount: defaultPrice, currency: 'USD' };
+  }
+
+  if (rules.version === 'v2' && rules.pricing?.overrides) {
+    const override = rules.pricing.overrides[countryCode];
+    if (override) {
+      return { amount: override.amount, currency: override.currency };
+    }
+  }
+
+  return { amount: defaultPrice, currency: 'USD' };
+}
diff --git a/apps/backend/test/plan/plan-pricing.service.test.ts b/apps/backend/test/plan/plan-pricing.service.test.ts
new file mode 100644
index 0000000..8f44fb6
--- /dev/null
+++ b/apps/backend/test/plan/plan-pricing.service.test.ts
@@ -0,0 +1,87 @@
+import { expect, test } from 'bun:test';
+
+import type { PlanRules } from '@repo/api-contract';
+
+const DEFAULT_PRICE = 29.99;
+
+function makeV1Rules(): PlanRules {
+  return {
+    version: 'v1',
+    limits: { maxCourts: 3, maxBookingsPerDay: 50 },
+    policies: { allowOverbooking: false },
+    features: {
+      onlinePayments: false,
+      publicBookingPage: false,
+      advancedReports: false,
+      whatsappReminders: false,
+    },
+  };
+}
+
+function makeV2Rules(overrides?: Record<string, { amount: number; currency: string }>): PlanRules {
+  return {
+    version: 'v2',
+    limits: { maxCourts: 5, maxBookingsPerDay: 100 },
+    policies: { allowOverbooking: false },
+    features: {
+      onlinePayments: true,
+      publicBookingPage: true,
+      advancedReports: true,
+      whatsappReminders: true,
+    },
+    ...(overrides ? { pricing: { overrides } } : {}),
+  };
+}
+
+const { resolvePlanPrice } = await import('@/modules/plan/services/plan-pricing.service');
+
+test('returns default price in USD when no country code is provided', () => {
+  const result = resolvePlanPrice(
+    DEFAULT_PRICE,
+    makeV2Rules({ AR: { amount: 14999, currency: 'ARS' } })
+  );
+  expect(result).toEqual({ amount: DEFAULT_PRICE, currency: 'USD' });
+});
+
+test('returns overridden price for matching country code', () => {
+  const rules = makeV2Rules({ AR: { amount: 14999, currency: 'ARS' } });
+  const result = resolvePlanPrice(DEFAULT_PRICE, rules, 'AR');
+  expect(result).toEqual({ amount: 14999, currency: 'ARS' });
+});
+
+test('returns default price for country without override', () => {
+  const rules = makeV2Rules({ AR: { amount: 14999, currency: 'ARS' } });
+  const result = resolvePlanPrice(DEFAULT_PRICE, rules, 'CL');
+  expect(result).toEqual({ amount: DEFAULT_PRICE, currency: 'USD' });
+});
+
+test('returns default price for v1 rules (no pricing config)', () => {
+  const result = resolvePlanPrice(DEFAULT_PRICE, makeV1Rules(), 'AR');
+  expect(result).toEqual({ amount: DEFAULT_PRICE, currency: 'USD' });
+});
+
+test('returns default price for v2 rules with empty overrides', () => {
+  const rules = makeV2Rules({});
+  const result = resolvePlanPrice(DEFAULT_PRICE, rules, 'AR');
+  expect(result).toEqual({ amount: DEFAULT_PRICE, currency: 'USD' });
+});
+
+test('returns default price when v2 rules has no pricing section', () => {
+  const rules = makeV2Rules();
+  const result = resolvePlanPrice(DEFAULT_PRICE, rules, 'AR');
+  expect(result).toEqual({ amount: DEFAULT_PRICE, currency: 'USD' });
+});
+
+test('selects correct override among multiple countries', () => {
+  const rules = makeV2Rules({
+    AR: { amount: 24999, currency: 'ARS' },
+    BR: { amount: 59.99, currency: 'USD' },
+  });
+
+  expect(resolvePlanPrice(DEFAULT_PRICE, rules, 'AR')).toEqual({ amount: 24999, currency: 'ARS' });
+  expect(resolvePlanPrice(DEFAULT_PRICE, rules, 'BR')).toEqual({ amount: 59.99, currency: 'USD' });
+  expect(resolvePlanPrice(DEFAULT_PRICE, rules, 'US')).toEqual({
+    amount: DEFAULT_PRICE,
+    currency: 'USD',
+  });
+});
diff --git a/apps/frontend/src/features/admin/plans-page.tsx b/apps/frontend/src/features/admin/plans-page.tsx
index fa6b9ef..4715950 100644
--- a/apps/frontend/src/features/admin/plans-page.tsx
+++ b/apps/frontend/src/features/admin/plans-page.tsx
@@ -9,11 +9,18 @@ import {
 } from '@/components/ui/dialog';
 import { Input } from '@/components/ui/input';
 import { Label } from '@/components/ui/label';
+import {
+  Select,
+  SelectContent,
+  SelectItem,
+  SelectTrigger,
+  SelectValue,
+} from '@/components/ui/select';
 import { AdminLayout } from '@/features/admin/admin-layout';
 import { ApiClientError, apiClient } from '@/lib/api-client';
 import { useMutation, useQuery, useQueryClient } from '@tanstack/react-query';
 import { useLocation } from '@tanstack/react-router';
-import { BarChart3, Pencil, Plus, RefreshCw, Trash2 } from 'lucide-react';
+import { BarChart3, Pencil, Plus, RefreshCw, Trash2, X } from 'lucide-react';
 import { useState } from 'react';
 
 type Plan = {
@@ -25,6 +32,61 @@ type Plan = {
   complexCount: number;
 };
 
+type PriceOverride = {
+  country: string;
+  amount: string;
+  currency: string;
+};
+
+function initOverrides(rules: unknown): PriceOverride[] {
+  const r = rules as Record<string, unknown> | null | undefined;
+  const pricing = r?.pricing as Record<string, unknown> | undefined;
+  const overrides = pricing?.overrides as
+    | Record<string, { amount: number; currency: string }>
+    | undefined;
+  if (!overrides) return [];
+  return Object.entries(overrides).map(([country, data]) => ({
+    country,
+    amount: String(data.amount),
+    currency: data.currency,
+  }));
+}
+
+function buildRulesData(
+  mode: 'create' | 'edit',
+  existingRules: unknown,
+  priceOverrides: PriceOverride[]
+): unknown {
+  const base =
+    mode === 'edit' && typeof existingRules === 'object' && existingRules !== null
+      ? { ...(existingRules as Record<string, unknown>) }
+      : {};
+
+  const validOverrides = priceOverrides.filter((o) => o.country.trim());
+
+  if (validOverrides.length > 0) {
+    const overrides: Record<string, { amount: number; currency: string }> = {};
+    for (const o of validOverrides) {
+      overrides[o.country.trim().toUpperCase()] = {
+        amount: Number.parseFloat(o.amount),
+        currency: o.currency,
+      };
+    }
+    return {
+      ...base,
+      version: 'v2',
+      pricing: { overrides },
+    };
+  }
+
+  if (mode === 'edit') {
+    const { pricing: _, ...clean } = base;
+    return Object.keys(clean).length > 0 ? clean : {};
+  }
+
+  return {};
+}
+
 function PlanFormDialog({
   mode,
   plan,
@@ -38,6 +100,9 @@ function PlanFormDialog({
   const [code, setCode] = useState(plan?.code ?? '');
   const [name, setName] = useState(plan?.name ?? '');
   const [price, setPrice] = useState(String(plan?.price ?? ''));
+  const [priceOverrides, setPriceOverrides] = useState<PriceOverride[]>(() =>
+    mode === 'edit' && plan ? initOverrides(plan.rules) : []
+  );
 
   const createMutation = useMutation({
     mutationFn: (data: { code: string; name: string; price: number; rules: object }) =>
@@ -49,7 +114,7 @@ function PlanFormDialog({
   });
 
   const updateMutation = useMutation({
-    mutationFn: (data: { name?: string; price?: number }) =>
+    mutationFn: (data: { name?: string; price?: number; rules?: unknown }) =>
       apiClient.admin.updatePlan(plan!.code, data),
     onSuccess: () => {
       queryClient.invalidateQueries({ queryKey: ['admin-plans'] });
@@ -62,22 +127,36 @@ function PlanFormDialog({
 
   const handleSubmit = (e: React.FormEvent) => {
     e.preventDefault();
+    const rules = buildRulesData(mode, plan?.rules, priceOverrides);
 
     if (mode === 'create') {
       createMutation.mutate({
         code,
         name,
         price: Number.parseFloat(price),
-        rules: {},
+        rules: rules as object,
       });
     } else {
       updateMutation.mutate({
         name,
         price: Number.parseFloat(price),
+        rules,
       });
     }
   };
 
+  const addOverride = () => {
+    setPriceOverrides((prev) => [...prev, { country: '', amount: '', currency: 'ARS' }]);
+  };
+
+  const removeOverride = (index: number) => {
+    setPriceOverrides((prev) => prev.filter((_, i) => i !== index));
+  };
+
+  const updateOverride = (index: number, field: keyof PriceOverride, value: string) => {
+    setPriceOverrides((prev) => prev.map((o, i) => (i === index ? { ...o, [field]: value } : o)));
+  };
+
   return (
     <Dialog open onOpenChange={(open) => !open && onClose()}>
       <DialogContent className="rounded-2xl sm:max-w-md">
@@ -118,7 +197,9 @@ function PlanFormDialog({
           </div>
 
           <div className="space-y-2">
-            <Label htmlFor="price">Precio</Label>
+            <Label htmlFor="price">
+              Precio USD <span className="text-xs text-muted-foreground">(fallback global)</span>
+            </Label>
             <Input
               id="price"
               type="number"
@@ -131,6 +212,72 @@ function PlanFormDialog({
             />
           </div>
 
+          <div className="space-y-3">
+            <div className="flex items-center justify-between">
+              <Label>Precios por país</Label>
+              <Button
+                type="button"
+                variant="outline"
+                size="sm"
+                className="rounded-xl"
+                onClick={addOverride}
+              >
+                <Plus className="mr-1 size-3" />
+                Agregar
+              </Button>
+            </div>
+
+            {priceOverrides.map((override, index) => (
+              <div key={index} className="flex items-end gap-2">
+                <div className="flex-1 space-y-1">
+                  <Label className="text-xs">País</Label>
+                  <Input
+                    value={override.country}
+                    onChange={(e) => updateOverride(index, 'country', e.target.value)}
+                    placeholder="AR"
+                    maxLength={2}
+                    className="uppercase"
+                  />
+                </div>
+                <div className="flex-1 space-y-1">
+                  <Label className="text-xs">Monto</Label>
+                  <Input
+                    type="number"
+                    step="0.01"
+                    min="0"
+                    value={override.amount}
+                    onChange={(e) => updateOverride(index, 'amount', e.target.value)}
+                    placeholder="14999"
+                  />
+                </div>
+                <div className="w-24 space-y-1">
+                  <Label className="text-xs">Moneda</Label>
+                  <Select
+                    value={override.currency}
+                    onValueChange={(v) => updateOverride(index, 'currency', v)}
+                  >
+                    <SelectTrigger>
+                      <SelectValue />
+                    </SelectTrigger>
+                    <SelectContent>
+                      <SelectItem value="USD">USD</SelectItem>
+                      <SelectItem value="ARS">ARS</SelectItem>
+                    </SelectContent>
+                  </Select>
+                </div>
+                <Button
+                  type="button"
+                  variant="ghost"
+                  size="icon"
+                  className="size-9 shrink-0 rounded-lg text-destructive hover:bg-destructive/10"
+                  onClick={() => removeOverride(index)}
+                >
+                  <X className="size-3.5" />
+                </Button>
+              </div>
+            ))}
+          </div>
+
           {error && (
             <p className="text-sm text-destructive">
               {error instanceof ApiClientError
@@ -292,42 +439,60 @@ export function PlansPage() {
               </tr>
             </thead>
             <tbody className="divide-y divide-border/40">
-              {data?.map((plan) => (
-                <tr key={plan.code} className="transition-colors hover:bg-accent/30">
-                  <td className="px-5 py-4">
-                    <Badge variant="secondary" className="font-mono text-xs">
-                      {plan.code}
-                    </Badge>
-                  </td>
-                  <td className="px-5 py-4 font-medium">{plan.name}</td>
-                  <td className="px-5 py-4 text-right font-medium">
-                    ${Number(plan.price).toFixed(2)}
-                  </td>
-                  <td className="hidden px-5 py-4 text-center text-sm text-muted-foreground sm:table-cell">
-                    {plan.complexCount}
-                  </td>
-                  <td className="px-5 py-4 text-right">
-                    <div className="flex justify-end gap-1">
-                      <Button
-                        variant="ghost"
-                        size="icon"
-                        className="size-8 rounded-lg"
-                        onClick={() => setEditingPlan(plan)}
-                      >
-                        <Pencil className="size-3.5" />
-                      </Button>
-                      <Button
-                        variant="ghost"
-                        size="icon"
-                        className="size-8 rounded-lg text-destructive hover:bg-destructive/10 hover:text-destructive"
-                        onClick={() => setDeletingPlan(plan)}
-                      >
-                        <Trash2 className="size-3.5" />
-                      </Button>
-                    </div>
-                  </td>
-                </tr>
-              ))}
+              {data?.map((plan) => {
+                const rules = plan.rules as Record<string, unknown> | null;
+                const pricing = rules?.pricing as Record<string, unknown> | undefined;
+                const overrides = pricing?.overrides as Record<string, unknown> | undefined;
+                const overrideCountries = overrides ? Object.keys(overrides) : [];
+
+                return (
+                  <tr key={plan.code} className="transition-colors hover:bg-accent/30">
+                    <td className="px-5 py-4">
+                      <Badge variant="secondary" className="font-mono text-xs">
+                        {plan.code}
+                      </Badge>
+                    </td>
+                    <td className="px-5 py-4 font-medium">{plan.name}</td>
+                    <td className="px-5 py-4 text-right">
+                      <div className="flex flex-col items-end gap-1">
+                        <span className="font-medium">${Number(plan.price).toFixed(2)} USD</span>
+                        {overrideCountries.length > 0 && (
+                          <div className="flex flex-wrap gap-1">
+                            {overrideCountries.map((country) => (
+                              <Badge key={country} variant="secondary" className="text-xs">
+                                {country}
+                              </Badge>
+                            ))}
+                          </div>
+                        )}
+                      </div>
+                    </td>
+                    <td className="hidden px-5 py-4 text-center text-sm text-muted-foreground sm:table-cell">
+                      {plan.complexCount}
+                    </td>
+                    <td className="px-5 py-4 text-right">
+                      <div className="flex justify-end gap-1">
+                        <Button
+                          variant="ghost"
+                          size="icon"
+                          className="size-8 rounded-lg"
+                          onClick={() => setEditingPlan(plan)}
+                        >
+                          <Pencil className="size-3.5" />
+                        </Button>
+                        <Button
+                          variant="ghost"
+                          size="icon"
+                          className="size-8 rounded-lg text-destructive hover:bg-destructive/10 hover:text-destructive"
+                          onClick={() => setDeletingPlan(plan)}
+                        >
+                          <Trash2 className="size-3.5" />
+                        </Button>
+                      </div>
+                    </td>
+                  </tr>
+                );
+              })}
             </tbody>
           </table>
         </div>
diff --git a/apps/frontend/src/features/onboard/components/steps/plan-select-step.tsx b/apps/frontend/src/features/onboard/components/steps/plan-select-step.tsx
index 433d5fe..8947d69 100644
--- a/apps/frontend/src/features/onboard/components/steps/plan-select-step.tsx
+++ b/apps/frontend/src/features/onboard/components/steps/plan-select-step.tsx
@@ -58,7 +58,11 @@ export function PlanSelectStep({ form, plans }: PlanSelectStepProps) {
               <div className="mb-3">
                 <h3 className="text-xl font-bold">{plan.name}</h3>
                 <div className="mt-1">
-                  <span className="text-3xl font-bold">${plan.price}</span>
+                  <span className="text-3xl font-bold">
+                    {plan.currency === 'ARS'
+                      ? `AR$${plan.price.toLocaleString('es-AR')}`
+                      : `$${plan.price.toFixed(2)}`}
+                  </span>
                   <span className="text-sm text-muted-foreground">/mes</span>
                 </div>
               </div>
diff --git a/apps/frontend/src/features/onboard/components/steps/review-step.tsx b/apps/frontend/src/features/onboard/components/steps/review-step.tsx
index fb5f636..004fd21 100644
--- a/apps/frontend/src/features/onboard/components/steps/review-step.tsx
+++ b/apps/frontend/src/features/onboard/components/steps/review-step.tsx
@@ -50,7 +50,14 @@ export function ReviewStep({ data, selectedPlan }: ReviewStepProps) {
         <Section title="Plan seleccionado">
           {selectedPlan ? (
             <>
-              <Row label="Plan" value={`${selectedPlan.name} - $${selectedPlan.price}/mes`} />
+              <Row
+                label="Plan"
+                value={`${selectedPlan.name} - ${
+                  selectedPlan.currency === 'ARS'
+                    ? `AR$${selectedPlan.price.toLocaleString('es-AR')}`
+                    : `$${selectedPlan.price.toFixed(2)}`
+                }/mes`}
+              />
               <div className="mt-2 space-y-1">
                 {[
                   ['publicBookingPage', 'Página de booking pública'],
diff --git a/bunfig.toml b/bunfig.toml
index 1ef362d..9d07ee7 100644
--- a/bunfig.toml
+++ b/bunfig.toml
@@ -1,2 +1,3 @@
 [test]
+exclude = ["**/dist/**", "**/node_modules/**"]
 preload = ["./apps/backend/test/support/prisma.mock.ts"]
diff --git a/packages/api-contract/src/plan.ts b/packages/api-contract/src/plan.ts
index 27104ed..c2799df 100644
--- a/packages/api-contract/src/plan.ts
+++ b/packages/api-contract/src/plan.ts
@@ -33,7 +33,24 @@ export const planRulesV1Schema = z.object({
   }),
 })
 
-export const planRulesSchema = z.discriminatedUnion('version', [planRulesV1Schema])
+export const planPriceOverrideSchema = z.object({
+  amount: z.number().nonnegative(),
+  currency: z.string().length(3),
+})
+
+export const planRulesV2Schema = planRulesV1Schema.extend({
+  version: z.literal('v2'),
+  pricing: z
+    .object({
+      overrides: z.record(z.string(), planPriceOverrideSchema),
+    })
+    .optional(),
+})
+
+export const planRulesSchema = z.discriminatedUnion('version', [
+  planRulesV1Schema,
+  planRulesV2Schema,
+])
 
 export const planSchema = z.object({
   code: z.string().trim().min(1).max(10),
@@ -60,12 +77,14 @@ export const planWithFeaturesSchema = z.object({
   code: z.string().trim().min(1).max(10),
   name: z.string().trim().min(1).max(30),
   price: z.number().nonnegative(),
+  currency: z.string().length(3),
   features: planFeatureFlagsSchema,
   limits: planLimitsSchema,
 })
 
 export type PlanFeatureFlags = z.infer<typeof planFeatureFlagsSchema>
 export type PlanRulesV1 = z.infer<typeof planRulesV1Schema>
+export type PlanRulesV2 = z.infer<typeof planRulesV2Schema>
 export type PlanRules = z.infer<typeof planRulesSchema>
 export type Plan = z.infer<typeof planSchema>
 export type PlanSummary = z.infer<typeof planSummarySchema>